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Google Bombing an Election – Who'd a thought!
by Chris BowersEntrepreneurial political activists are constantly finding new ways to use the
Internet to influence an election. I recently was directed to this blog post
by a friend and was fascinated at the use of Google to raise the negatives of
a campaign. Whether or not you agree with the candidates choice of targets,
you should learn from this article. At the very least it is one more way that
campaigns can maximize a...
Read more 
Tue 24-Oct 2006
Good and Bad News for Leaders in Latest Iowa Caucus Poll
by Victory Enterprises Inc.Davenport, Iowa – Rudy Giuliani remains the best known and best liked political figure that Iowans are considering for President. In a survey of 400 potential Iowa caucus attendees by Victory Enterprises, an Iowa based Republican consulting firm, Giuliani topped the list of prospective presidential candidates. The former New York Mayor received the nod from 29% of potential Iowa caucus attendees followed by John McCain at 17%. The remaining six candidates were all within a few points of ea...
Read more Mon 04-Sep 2006
Voter Turnout: Steps for a Successful GOTV Effort
by Steve GrubbsAs you approach Election Day, you will want to make sure you have a plan to
turnout favorable voters. As you do, here are some pointers to remember:
Make sure you know where your voters are. They may be in your political party,
your neighborhood, your precinct, your church or in a professional group. Whoever
they are, create a list and prepare to contact them the days right before your
election.
Her...
Read more Sun 20-Aug 2006
Creating the Earned Media Plan
by CampaignAcademy.com StaffA strong campaign has both a paid media plan and an earned media plan. Paid media would include commercials produced for TV, Radio as well as mail and perhaps print advertising in newspapers. Earned media includes news stories that are generated through the nightly news, newspapers or online news sources.
This fictional news media plan is based on an actual campaign. It shows the strategies and tactics used by one campaign to generate news through releases as well as news conferen...
Read more Fri 23-Jun 2006
